BAD NEWS, WE’RE EVEN FATTER THAN WE THINK WE ARE
As if things weren’t bad enough, recent reporting tells us something that many of us already suspected: clothing manufacturers have been making larger and larger clothes for any given size. So adding to our own self delusion that we in fact might be staying relatively fit, numerous clothiers now sell pants labeled as “36” that are actually 37, 38 or 39 inches in the waist!
What does it mean that we as Americans now need to be caudled in this way? We shop, try on and buy clothes presumably by the way they fit, yet it makes us feel better to know that my dress size is an 8 or my pants size is a 34, despite all evidence to the contrary.
As the years go by our metabolism slows approximately 1% per year meaning that if we are to maintain our weight we must decrease our calorie count by at least this much every single day. Most of us however increase our calorie intake as the years go by, as we can afford tastier cuisine and as the food industry continues to find more efficient ways of packing additional calories into our every purchase. And we know from numerous data sources that we are, as a nation, continuing to become increasingly overweight and obese. Yet, the clothing manufactures help us feel better about it all by simply renaming the sizes that we now must wear and choosing our old sizes reminding us of our smaller, healthier selves.
So here is a question for all of us: be truthful now, would you rather have all your favorite clothiers simply tell you the bad news that in fact your waist has gone from a 34 to a 38 and now you must buy something that actually says 38 on it or it won’t fit? Or, would you rather that they continue to be your enabler, allowing you to delude yourself in thinking you are still a 34-inch waist despite the fact that it truly measures 38?